RealTruck Creates Strategic Advisory Team with Marquee Sports Stars
RealTruck, the online destination retailer of U.S.-made aftermarket truck parts and accessories, announced its first-ever advisory team, made up of seven elite professional athletes who are also investors in the company. Dak Prescott (Dallas Cowboys), GeorgeKittle (San Francisco 49ers), CJMcCollum (New Orleans Pelicans), JasonKelce (Philadelphia Eagles), DustinBrown (Los Angeles Kings), ByronJones (Miami Dolphins) and BeauAllen (Super Bowl LII Champion) joined the RealTruck team through their November 2021 investments in partnership with Patricof Co, a highly specialized private investment and advisory platform for professional athletes.
“Over the years, I have worked with Patricof Co to build a strong portfolio of investments that I believe in and fully support,” shared two-time Pro Bowl Quarterback Dak Prescott. “I try to be as active as I can with these companies and look to add value in different ways. By joining the RealTruck athlete advisory team, I hope to have a meaningful impact on all aspects of the business, both forward facing and behind the scenes.”
The athlete investors on the advisory team will be closely involved with multiple aspects of RealTruck’s operations by engaging in quarterly meetings with the company’s top executives. They will have behind-the-scenes access to the inner workings of the company, providing valuable insights on how to position RealTruck’s products to enthusiast consumers and expanding the reach of the brand further into mainstream sports and lifestyle markets.
“Teamwork is crucial when it comes to success on the field. Since investing in RealTruck, I have been incredibly impressed with how the company operates—they truly function as a team,” said George Kittle, a three-time Pro Bowl tight end. “I am proud to join the RealTruck athlete advisory team, and I look forward to spending more time with leadership to help further solidify their best-in-class reputation.”
RealTruck not only sells over a million curated truck parts and accessories, but also focuses on inspiring people to live the RealTruck brand and get out in “The Real,” i.e., to get outside and enjoy the elements through sports and recreation.
“We’re pleased to announce RealTruck’s new strategic advisory team,” said Tony Ambroza, chief growth officer. “This group of athletes are all savvy and hands-on investors and, beyond bringing their successful experiences from the field, court and arena to life for our team, they all will add unique consumer and business insights providing a ton of value to our organization as shareholders.”