Truck Hero, Inc., hires former Carhartt marketing executive as new chief growth officer

Truck Hero, Inc., the market leader for a wide range of functional truck and Jeep® accessories, announces the appointment of Tony Ambroza as chief growth officer. Ambroza will join the company’s senior leadership team and report to CEO Bill Reminder. Ambroza will help guide the company’s accelerated growth by leading the brand marketing team and Truck Hero’s direct-to-consumer business powered by “With Tony’s appointment, we continue to grow our accomplished team of highly sought-after leaders,” said Reminder. “We’re excited to have him build upon our powerful portfolio of brands and steer the continuing evolution of our RealTruck business into a leading lifestyle brand and e-commerce destination for all truck and off-road enthusiasts.” An accomplished senior marketing executive with industry experience across footwear, apparel and entertainment, Ambroza has achieved over two decades of success in developing high-performance consumer brands. He joins Truck Hero from the Dearborn, Michigan-based workwear company Carhartt, where he served most recently as chief brand officer. In his role, Ambroza led the brand marketing and direct-to-consumer teams who scaled the Carhartt brand to historic levels across all segments and markets. Ambroza’s experience also includes leadership roles at Nike and Under Armour. About Truck Hero, Inc. Headquartered in Ann Arbor, Michigan, Truck Hero® provides consumers a full range of branded automotive accessories for trucks, Jeep®, brand vehicles, and cars, with market-leading functionality, engineering, quality, and design. The breadth of Truck Hero’s product offering is vast, including hard and soft truck bed covers, truck caps, bed liners, floor liners, fender flares, steps, suspension kits, Ventvisors®, Jeep parts, and off-road accessories. Truck Hero’s industry-leading family of brands includes Advantage Truck Accessories™, Alloy USA®, AMP Research®, A.R.E.®, Auto Ventshade®, BAK Industries®, BACKRACK®, BedRug®, Belmor®, Bushwacker®, Extang®, Husky Liners®, LUND®, N-FAB®, OMIX™, Rampage Products®, Retrax®, RoadWorks®, Roll-N-Lock®, Rugged Liner®, Rugged Ridge®, Stampede™, Superlift®, Tonno Pro®, TruXedo®, UnderCover®, and an online retailer, RealTruck®. All the companies in the Truck Hero family are recognized as premier brands and innovation leaders. For more information, please visit our website at
Website Tag for < >: Scroll to Top