Virtue wins Cholula Hot Sauce and flies out gate with new Tacothon campaign

Cholula Food Company has chosen Virtue as its lead creative agency, impressed by the shop’s ability to transform amid a global crisis. 

Virtue, born from VICE, will spearhead the strategic and creative development of Cholula’s brand marketing efforts across the North America region. 

The new duo has wasted no time in launching a new campaign. A virtual Tacothon is launching tomorrow with the aim of raising money for independent restaurants that have been heavily affected by COVID-19. 

Miguel Leal, chief marketing officer at Cholula Food Company, said:  “When we sought out to find an agency partner, Virtue’s breakthrough strategy and creative really stood out to us, hitting the nail on the head for the brand. But since then, we’ve been even more impressed with their ability to pivot and adjust with us so quickly, providing creative solutions to our evolving business objectives during this global crisis.” 

Cholula Food Company has chosen Virtue as its lead creative agency, impressed by the shop’s ability to transform amid a global crisis. 

Virtue, born from VICE, will spearhead the strategic and creative development of Cholula’s brand marketing efforts across the North America region. 

The new duo has wasted no time in launching a new campaign. A virtual Tacothon is launching tomorrow with the aim of raising money for independent restaurants that have been heavily affected by COVID-19. 

Miguel Leal, chief marketing officer at Cholula Food Company, said:  “When we sought out to find an agency partner, Virtue’s breakthrough strategy and creative really stood out to us, hitting the nail on the head for the brand. But since then, we’ve been even more impressed with their ability to pivot and adjust with us so quickly, providing creative solutions to our evolving business objectives during this global crisis.”  

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