About Us

Patricof Co is a highly specialized private investment platform designed to meet the unique business needs and opportunities of professional athletes. We optimize athletes’ direct private investment strategy through a combination of personalized services and a proprietary co-investment process.

Our client service practice creates a proprietary deal sourcing advantage, allowing us to secure allocations in highly competitive, blue-chip growth and private equity and real estate investment opportunities.

We are strategically backed by JP Morgan’s Private Equity Group (“PEG”), one of the longest-standing and most successful private equity firms in the industry, and are based in New York City.


Alternative Investment Strategy

PE & Growth Equity

PCO combines the relevance of our professional athlete client base with our deal team’s long-standing investment banking and advisory track record to gain access to transactions typically unavailable to individual or institutional investors.

Our core private equity investment verticals include consumer internet, branded consumer products, media & entertainment, retail & apparel, and food & beverage.

As the world’s most influential celebrities, professional athletes have a proven ability to directly impact investment performance.  Historically, the athlete-brand relationship has centered around endorsement of specific products or services; however, athletes are significantly more valuable as shareholders.

Patricof Co leverages this new, much more impactful concept of athletes-as-shareholders, in combination with our deep investor network, to source top-tier investment opportunities that redefine the traditional interaction between brands and athletes, while perfectly aligning incentives and outcomes for both sides.

Collectively, our athletes, firm partners, high net worth PCO Club members, family office partners and other institutional investors are able to deploy up to $50M per transaction.

Real Estate

Patricof Co Real Estate Partners is designed to create diversified and long-term wealth appreciation for our athlete clients and capital partners. The partnership is actively investing minority equity in legacy properties located in major markets, with irreplaceable underlying real estate and strong micro factors (e.g. proximity to transportation, foot traffic, blue-chip location) across five property sectors (Retail, Hospitality, Multifamily, Office, and Warehouse).

Our deal sourcing advantage is driven by our hyperlocal national network of professional athletes and the strategic value they afford.

This model leverages our unique structural value-add via validation of cap rates and minority equity partnerships, as well as our deeply strategic relationships with professional athletes to procure allocations in properties typically unavailable to outside capital. The PCO Real Estate Partners operating team is able to utilize decades of experience to source, diligence, invest and monitor the portfolio of properties throughout the lifetime of the investment. 

Through this unique model, PCO Real Estate Partners targets minority equity stakes of up to $30M per deployment.

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