Team

Mark is an accomplished media executive and seasoned investment banker with extensive leadership and operational experience in the finance, entertainment, technology, and sports industries. Prior to founding P/Co, Mark served as a Managing Director and TMT Group Head at investment bank Houlihan Lokey. Notable transactions while there include the sale of Gawker Media to Univision and the sale of Webster Hall to AEG Presents and BSE Global. He has also founded or held senior roles at high-level institutions including Media and Entertainment Strategy Advisors (MESA), MESA Ventures, Rockwell Group, and <kpe>. Mark began his career at CAA and holds a BA from Emory University.

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Kewsong Lee is the founder and CEO of BellTower Partners LLC (“BellTower”), a private investment firm supporting operating platforms focused on scalable, lasting growth.

Prior to BellTower, Lee was the CEO and member of the Board of Directors of The Carlyle Group, one of the world’s largest and most diversified investment firms.  Before Carlyle, he was a senior partner at Warburg Pincus where he led and helped drive the firm’s buyout, financial services, capital markets, and consumer/industrial/services practices.  

Kewsong is currently the Chairman of the Board of Ascot Group Limited and Chair of the Board of Lincoln Center Theater.  
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Kewsong earned an AB in applied mathematics from Harvard College and an MBA from Harvard Business School.

Daniel leads Patricof Co’s Growth & Private Equity investment practice. Before joining P/Co, Daniel was a Vice President at Houlihan Lokey, focused on M&A and private placement advisory within the firm’s Technology, Media, & Telecom practice. Prior to that, he was an Associate at MESA Global, an investment bank and strategic advisory firm focused on digital and traditional media, marketing and entertainment companies.

Daniel received a BA from Northwestern University and an MBA from Yale University.

Matt leads Patricof Co’s Athlete Advisory platform and has been instrumental in building the firm’s client base to span several hundred athletes across all major professional sports. Through his deep connectivity in the ecosystem and decades of experience in sports and marketing, Matt can effectively serve as a strategic advisor to both P/Co’s athlete clients and our portfolio companies. Prior to joining P/Co, Matt started his career at the YES Network and most recently was a Senior Director in the Strategic Partnerships Group at Roc Nation, advising high-profile athletes, entertainers, and musicians.

Matt received a BA from the University of Massachusetts Amherst.

Michelle Forman is the Chief Financial Officer at Patricof Co. Prior to joining P/Co, Michelle was a Partner at Black Court, a fractional CFO and advisory firm focused on providing strategic finance and operational support to growth-stage companies. Prior to that, Michelle was a Vice President at Houlihan Lokey, where she focused on M&A and private placement advisory within the firm’s Technology, Media, & Telecom practice. She also held roles at MESA Global, an investment bank specializing in digital and traditional media, and at Bank of America Merrill Lynch in its Media & Technology investment banking group.

Michelle received a BA and an MBA from Columbia University.

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Prior to joining P/Co as a Partner, Erik was a Co-Founder and Managing Director of GF Capital, where he concentrated on private equity investments in the media, sports, and branded consumer product sectors.  While at GFCapital, Erik was a board member of Trade Service, Airborne, Jonathan Adler Enterprises, Repucom, Blue Man Group, and GF Sports & Entertainment.  Prior to GF Capital, Erik worked at Arnhold and S. Bleichroeder and Gleacher & Co.

Erik received a BS from the Wharton School of the University of Pennsylvania.

Amy's career includes more than 30 years of strategic marketing and communications experience in the travel, hospitality, and lifestyle sectors. She's held senior leadership positions at Hyatt, Old Navy, Virgin Atlantic, Celebrity Cruises and most recently, Airbnb. Amy was also the founding CMO of JetBlue, where she redefined what an airline could be. During her tenure, JetBlue was named "Marketer of the Year" by Ad Age Magazine and was voted "Best U.S. Airline" by Condé Nast Traveler.

Amy received a BA from UMASS Amherst.

Idan Tretout is an Analyst and Athlete Coordinator at Patricof Co. Before joining Patricof, Idan was a Summer Analyst in Morgan Stanley's Capital Markets Private Equity group, where he gained valuable experience in strategic investment opportunities and market analysis.

Idan received his BA from Harvard University, where he was an all-league point guard for the Crimson basketball team. He furthered his education at Iona University, earning his MBA while also making the all-league team for the Iona Gaels basketball team.

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Kevin is a Vice President at Patricof Co. Before joining P/Co, Kevin was an Investment Banking Associate in Morgan Stanley’s Global Services group where he advised technology-enabled and business services companies on various strategic opportunities including mergers & acquisitions, leveraged buyouts, and initial public offerings. Prior to that, he was an Analyst on Morgan Stanley’s Global Equity Syndicate desk.
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Kevin received his BA from Columbia University, where he played safety and linebacker for the Lions.

Before joining P/Co, Natasha was an Investment Banking Associate in Morgan Stanley’s Media & Communications group where she advised companies across various sub-sectors including Sports, Gaming, Adtech, and Telecommunications, among others, on various strategic opportunities. Prior to that, she worked as an Analyst in Global Debt Capital Markets and Sales & Trading at Morgan Stanley.

Natasha received a BBA in Finance from Emory University’s Goizueta Business School.

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Before joining P/Co, Allie worked in Acquisitions and Business Development at Loews Hotels & Co. Prior to that, she was an Investment Banking Analyst in Deutsche Bank’s Real Estate, Gaming, Leisure and Lodging group.

Allie received a BA in Economics from Washington and Lee University.

Before joining Patricof Co, Ephraim was an Assistant at WME Sports, where he supported the Co-Head of WME Basketball in managing high-profile talent across brand partnerships with global consumer and technology brands. Prior to WME, he consulted for the Utah Jazz on emerging technology and digital fan engagement strategy. Ephraim has also taken on independent projects in operations and talent relations, working alongside brands such as Jordan Brand and Anta.

Ephraim holds a BS in Sports Management from New York University's Tisch Institute for Global Sport. He played point guard for the Men's Basketball team.

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Merrill has been the Executive Assistant to Mark Patricof since 2011, providing administrative and operational support across multiple projects and initiatives. Previously, she was the Executive Assistant to the CEO at Pearson Partners, a real estate investment firm.

Merrill received a BA in Art History from the University of Richmond.