Bloomberg Business of Sports

December 19, 2019

Athletes Aren’t Broke. They’re Breaking Old Stereotype

Patricof Co founder Mark Patricof joins Scott Soshnick, Eben Novy-Williams and Michael Barr to discuss a host of issues related to the business of sports, including the stereotype of athletes going broke in big numbers. The son of Greycroft founder Alan Patricof, he founded a specialized merchant bank designed to meet the needs of a select group of athletes and sports professionals backed by J.P. Morgan Private Equity Group. His clients are who’s who of all-stars, including Henrik Lundqvist, Venus Williams, J.J. Watt and Todd Gurley. Patricof also talks about what kinds of investments he pursues, and how athletes have become more sophisticated over the years. The former investment banker also touches on the future of sports media, including whether technology companies will bid on major sports properties.