case study

Daily Harvest

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Daily Harvest

  • Headquarters: New York
  • Invested in: 2022

Daily Harvest is a subscription based food service that delivers pre portioned, nutritionally balanced meals directly to consumers

how we helped
  • P/Co facilitated the inclusion of NBA superstar, Blake Griffin, in two of Daily Harvest’s national TV campaign commercials in order to expand the company’s target audience beyond their existing core female demographic
  • The commercial first aired during the NBA game on Christmas Day and the second one aired in January. Both campaigned also included coordinated social media & PR and continued to run on TV and major streaming platforms in addition to on Daily Harvest’s social channels and website