case study
Real Truck
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company
Real Truck
- Lead Sponsor: L Catterton
- Headquarters: Ann Arbor, Michigan
- Invested in: 2021
OVERVIEW
RealTruck is the market leader in branded functional, after market accessories for pickup trucks and Jeeps
how we helped
- P/Co leveraged 3 NFL superstar RealTruck investors, Travis Kelce, George Kittle and Dak Prescott, to amplify the Company’s massive re-brand by ideating, facilitating and executing a multi-part branded content campaign that was distributed across various media channels
- In 30 minute episodes, each athlete told the story of a deserving community hero, highlighted the truck that was built out with all RealTruck products and showcasing the surprise moment when the athlete gifted the truck
MEDIA
MEDIA