case study

Real Truck

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Real Truck

  • Headquarters: Ann Arbor, Michigan
  • Invested in: 2021

RealTruck is the market leader in branded functional, after market accessories for pickup trucks and Jeeps

how we helped
  • P/Co leveraged 3 NFL superstar RealTruck investors, Travis Kelce, George Kittle and Dak Prescott, to amplify the Company’s massive re-brand by ideating, facilitating and executing a multi-part branded content campaign that was distributed across various media channels
  • In 30 minute episodes, each athlete told the story of a deserving community hero, highlighted the truck that was built out with all RealTruck products and showcasing the surprise moment when the athlete gifted the truck

Trucket List Trailer

Dak Prescott Episode

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George Kittle Episode

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Travis Kelce Episode

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